The Living Principles
Editorial + Packaging
Problem: Find a way to deliver the principal goals from The Living Principles for Design organization.
Process: Through exploratory research, I realized that the goal of The Living Principles for Design organization is guide purposeful action, celebrating and popularizing the efforts of those who use design thinking to create positive cultural change. Today, the new proposal from The Living Principles for Design organization is to create a piece to deliver, share, and showcase their best practices, tools, stories and ideas to promote sustainability across all design disciplines.
Solution: Create a playful and interesting book with different types of paper and different interactive pieces, using math symbols as a concept, such as plus and equal signs. The new concept design can deliver the message and the goals of The Living Principles for Design organization in the best way, creating a comfortable piece that appeals senses, such as vision and touch.