Bistro

Problem: Introduction to the market a new coffee brand and expand the brandmark itself.

Process: I started with a close analysis of other coffee brands. I studied their attributes, the coffee environment, and what these brands don’t offer to the consumer. With the information collected, I realized that the regular coffee brands offer the same to the consumer: the same package, and in some cases the same package design. For the second part, in regards to expanding the brandmark, I realized that some of the best coffee brandmarks offer their customers a place to relax and consume their products.

Solution: Create a new package, that is both different and modern that people can recognize. The package has an unique design shaped as a half coffee bean, and it can stand by itself in any position. This brings something new, attractive, and sustainable in design, shape, and form to the consumer eye. In the same way, create a place where people can go and spend more time with the brandmark. This allows the brandmark to expand and create a relationship with their customers.