NINÍ FASHION STYLE
Advertising
Problem: Create a campaign to promote a big clothing sales event and brand of a fashion blogger.
Process: The process begins with a meeting with the client in order to see what they need. The client is a big recognizable fashion blogger and fashion-clothing designer from Nicaragua named Norma Gómez Saavedra or best know as Niní. Niní Fashion Style is the name of their brand and company. She promotes her brand and clothes through different social media sites, such as Instagram and Facebook. On December 2014, she did a big sale event to promote her clothes and brand in different parts of Nicaragua. She needs a complete campaign to promote this big sale called “Gran Bazar Niní.”
Solution: Taking into consideration all of the client needs and the best way to promote her brand, I decided to promote this campaign through the common social media sites that she used, such as Facebook and Instagram. The ads for the campaign were designed, taking into consideration her color palette and a pattern that belongs to the brand, with the inclusion of a picture of gifts and Christmas ornaments, in order to make a reference to the season, and to create that feeling of giving among the possible target audience of the event. Finally a big ad was designed to show on the streets of Nicaragua, as a complement to the promotional campaign of the event.
