DEMPRE

Branding + Illustration

Problem: Create a stationary system and infographic for a corporate company.

Process: In order to design the business cards and letterhead for the company, the client provides me their logo and the font family that they used. Also, they provide me a sketch of the infographic that they asked me to design.

Solution: Taking into consideration the company’s logo, color palette and font family, I design the business cards and letterhead for the company. In the same way, using the company’s color palette and font family, I design the infographic. The infographic is an explanation of the process when the company decides to change for the better. The name of the infographic is “El Monstruo del Cambio” or in English, “The Monster Change.”