Famiglia

Problem: Expand the restaurant and its brandmark.

Process: Through extensive research I realized that many old fashioned Italian restaurants not only offer quality homemade Italian food, but they have the same kind of interior design and menu design to show their brand identity and products to the customers. The goal of this proposal is to bring a new design to the Famiglia Restaurant, in order to elevate their prestige and brand identity.

Solution: Create a consistent brand identity through the restaurant’s colors and fonts. The burgundy color has an elegant, rich, and refined meaning. Using a burgundy color palette, the restaurant is going to be distinctive and show a more sophisticated appearance while maintaining the old fashioned Italian restaurant concept. In addition, use the same color palette and the same typography on each of the printing representational elements of the restaurant.