Publix Super Markets/Publix GreenWise Market

Problem: Create marketing materials for campaigns across various channels: editorial, advertising, digital and social, among others.

Process: I design according to the channel requirements for each specific campaign, taking into consideration the campaign brief, and following creative and art direction. In some cases, my role has required the same responsabilities as an art director: to make final decisions on the look and feel of these pieces.

Solution: Design creative marketing materials by taking into consideration creative and art direction, as well as the company's brand guidelines, while looking for ways to improve or innovate existing materials.