Fisker Automotive

Problem: Create and promote an advertising campaign to introduce The Fisker Automotive car company into the market.

Process: After analyzing the current situation and doing an extensive research study through an marketing design brief audit, many advertising issues were identified at The Fisker Automotive car company. As a result, a new advertising campaign approach was developed to correct those advertising issues. The new design approach was based on the new Fisker Automotive promotional car, named “Karma.”

Solution: Create a new advertising campaign based on sustainability and the tagline “Where Luxury meets Green.” The first deliverable was to create different posters, shown on digital banners. The second deliverable was to create a new catalogue for the car. The print version was printed on 100% recyclable paper. In the same way, a digital catalogue was designed, scripted and uploaded to the Internet. Using harmless elements as the materials for promotion was the concept to promote the new advertising campaign approach.

> Click here to see the Marketing Brief document.
> Click here to see the Proposal Presentation.
> Click here to see the Digital Catalogue.