Enjoy MFG

Problem: Established a Corporate Identity system for a Motocross Graphics and Seats Company.

Process: The process begins with an exploratory research to Enjoy MFG. Enjoy Manufacturer Hardcore Motocross Graphics and Seats is a company who produce and sale graphics kits and seat cover for dirt bikes. Since it’s opening in 1998, Enjoy MFG has been working and offering the best graphics and seat covers on this particular market. Even the fact that the brand produces high quality products for dirt bikes, they had issues in the correct use of the brand and it’s elements. Some of the issues identified were the incorrect use of the brand. They use different logos of the brand, in form, color and design, creating an inconsistent recognition of the brand. The incorrect use of the brand elements on all the promotional and informational pieces of the company. Unfriendly users interaction ecommerce website.

Solution: Based on my research, I determine that the real issue was the inconsistency use of the brand and it’s elements correctly. For this reason my proposal was at first determine the principal logos who are going to represent the company and the brand. From this logo selection I could determine my brand strategy plan. The brand strategy plan begins with the selection of the primary color palette and font family for the brand, communicating with the production and sales department the important use of these elements on every single piece with the Enjoy MFG signature. In the same way, and after determine all these elements, I begin with the design and execution of the identity elements of the company, such as stationary system, product package, email signatures and promotional ads. Finally, upgrade and make the Enjoy MFG ecommerce website new. The new website was design taking in consideration User Experience Design elements, in order to make the interaction between the customer and the website more friendly. The new website is a responsive based site with a new look, making the new website user friendly for any device and modern. With this proposal Enjoy MFG not just pass from a logo and product maker company to a corporate and a brand, also increase their sales and their customers and dealers.

> Click here to see Enjoy MFG Website.
> Click here to see Enjoy MFG Digital Seat Cover Catalog.
> Click here to see Enjoy MFG Seat Cover Catalog.